Category: Uncategorized

Ecommerce SEO


Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). This is also called back link building, and it is also the most important thing you can do to improve your website’s search engine ranking.

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In order to do this, you have to make sure that your site is properly optimized. In the following steps, we will be going over what is SEO and how to use it to your advantage. If you have further questions after reading then make sure to visit

What Is SEO?

The first thing you should know about SEO is that it is a broad term. SEO stands for Search Engine Optimization. Search Engine Optimization is a process of finding relevant and valuable content in the internet and then placing that content on your site and making it searchable. It involves understanding your competition in the market, understanding how you are perceived online and figuring out what your website needs to do to get seen by potential customers. SEO can be complicated because there is no one definition that accurately defines what makes a website relevant and valuable. There are many different ways to achieve the same outcome. It’s not always black and white when it comes to ranking in Google, and understanding the differences between SEO and PPC can help you do your own SEO in an effective and targeted way.

Keyword Research

Before Google began allowing website owners to submit links for the purpose of keyword research, keyword research was done by hand using a keyword list. Today, keyword research is performed using tools such as Google Keyword Planner, Moz Keyword Explorer, and SEMRush.

Here are a few tips on keyword research: First, you need to have a strong idea of what your keyword phrase means. The better you know the terms you use, the easier it is to find a link that can be of value to the audience.

Use phrases that the audience will be likely to type in search engines. For example, when trying to find a link that will lead people to your website, the phrase “Petsitter services” could be more likely to be used than the “find a pet sitter” phrase. Make sure your link is high-quality, too.


Right Sizing Government With Your Vote


Audit-facts-stampby Barry Butler
[earlier article published previously]

It’s not often we, as voters, get a chance to directly choose what taxes we pay. We elect good people to go to Washington, Baton Rouge, and Benton to represent us and our VALUES.  I am very proud of my state representatives who voted against the recent tax increases passed in Baton Rouge. The Group of No. I’m sure they were pressured to vote for the tax increases. Most elected folks are caring people who want to make the world better. The conflict occurs when folks disagree on the HOW to make things better and who defines BETTER. And BETTER for who?  As a citizen, you have the opportunity to choose. 

Starting tomorrow, Saturday 26 March, for early voting, and on Saturday 9 April you have a chance to vote on ONE tax renewal. Vote yes and your property taxes stay the same. No increase.  Vote no and you have a chance to Right Size Government. The renewal is renew 2.5 mils to support Read more




John Settle-Opinion-May 2015A constant question that is asked by those using air transportation into and out of the Shreveport Regional Airport is that of the airline fares—why are they higher than deemed “customary”? This question is never answered in terms that seem “logical”, especially when the gates utilized most frequently are the one the furthest from the terminal, i.e. the least convenience, and the flight options are somewhat limited.
Read more




John Settle-Opinion-May 2015In what can be best described as a slam dunk, three Caddo candidates beat back efforts by the Louisiana Board of Ethics to have them disqualified for the October primary this week.

Caddo Commissioner Jerald Bowman will be able to continue his campaign for reelection to the Commission—much to the dismay of career politician Roy Burrell who has been in elected office and on the public payroll since 1994. Ben Arnold, who had previously run unsuccessfully for the Shreveport City Council, can continue his campaign against Mario Chavez to fill the seat of David Cox on the Caddo Commission. And upstart John McGrew gets to stay on the ballot for Caddo Sheriff against incumbent Steve Prator and Constable Eric Hatfield. Judge Craig Marcotte ruled for Bowman and Judge Ramon Lafitte ruled for Arnold and McGrew.

Govt HOGThe basis for all 3 challenges was the same—that each candidate had filed a false Notice of Candidacy which contains a certification that the candidate did not have any outstanding Board of Ethics fines. All 3 candidates did in fact have outstanding fines- $5000 for Bowman and $2500 for Arnold and McGrew; all 3 paid their fines after qualifying. The Ethics Board relied on statutes Read more


An Unveiling at Caddo Commission Meeting


resident-evil-revelationsby Elliott Stonecipher

As many readers are aware, I have been continuously researching our Caddo Parish Commission since 2013, focusing particularly on its financial management and the bountiful compensation with which members reward themselves.  As a result of the increasing public awareness of these facts, Caddo voters and taxpayers have strongly pushed back against both the Commission’s fiscal abuses and now infamous self-dealing. 

First, on October 19, 2013, voters rejected both the Commission attempt to extend their “limit” of consecutive terms in office from three to five (related article here), and the renewal of a 1.75-mill property tax for capital projects (related article here).  The property tax was then defeated by only 59 votes.

Next, when the Commission brought the 1.75-mill property tax renewal back for a re-vote on Read more


It’s not the Apples. It’s the Barrel


Elton Richey
Elton Richey

by Elton Richey

Let me start by saying I am proud to have had the honor of knowing Marty Stroud as a friend and working with him as a colleague for many years. His recent letter to the Shreveport Times[linked] regarding his actions as one of the prosecutors who obtained the conviction and death sentence of an innocent Glen Ford brings great credit to Louisianas legal profession, precisely because it sheds light onto all of the things that are wrong with the American criminal justice system in general, and with the Louisiana justice system in particular.

First, and most importantly Martys letter shows that miscarriages of justice dont come about because theres one or two bad apples in the barrel. Its not the apples that are bad. Its the barrel that’s bad! Its the broken system! Let me make that clear. Wrongful convictions come about because the System is broken.Philip Zimbardo-Lucifer Effect Our broken criminal justice system not only creates the opportunity for good people to do bad things, it incentivizes bad behavior. It produces what Psychologist Philip Zimbardo termed in his book by the same name The Lucifer Effect.Good people do evil things not because they are predisposed toward unethical, illegal or immoral behavior, but because of the corrupting influence of situational and institutional forces acting upon them.

The bill of particulars against the Louisiana criminal justice system is far too long to summarize in these few paragraph, but we can list a few, starting with the way we fund criminal justice in this State. Louisiana has a profit-driven criminal justice system funded almost entirely off the backs of the people brought into the system Read more


Trying to be Optimistic for Caddo Parish in 2015


thick fog on roadby Marion Marks

The fog of the holidays will soon be lifting. Caddo residents need to gear up for the new year and try not to think about all of the failures and resources we’ve wasted over the past eight years that a failed mayor and school board allowed our system to linger in disrepair. As fun and pretty as the holiday decorations have been, it’s almost lovely to try to get your house back to something you can call a “ normal state” (whatever normal really means.)

let_it_go-let_it_go-Let_it_GO I enjoy allowing the holiday to settle into something past, behind me, and try to blaze forward into what I want to believe promises to be a healthier, wiser year! (As a popular and over used children’s chorus sings, “Let It Go, Let It Go!”)

What I don’t like Read more


SWAG Nation Contract with Caddo Questioned


SWAG Nation Class-Press releaseby Jimmy Couvillion

This is a summary of my research on Swag Nation USA, as it is named here. With interest in non-government organizations receiving funds from the RiverFront Fund, which is parish collected funds from the gambling boats here on the riverfront, I discovered that Swag Nation which has as its spokes person here before the Parish Commission, Commissioner Michael Williams. The commission, as stated in the contract, wanted an etiquette program for juveniles that wore swagging paints. [KTAL Story] [KTBS Story]

The NGO’s are funded from the RiverFront Fund except for Swag.  Swag has become a budget item like all other operational expenses paid for by the taxpayers of Caddo and not the gamblers at the River Boats.

NO-SWAGGINGSwag Nation has a contract with the Parish to provide such a service. Each juvenile with a recommendation from the Juvenile Court Swag gets $350 from the taxpayers for a six weeks course in how to keep up their paints. The parish pays for material and supplies and transportation for this six weeks of training.

Swag Nation in the contract agrees to Read more


An Institution Gone Amuck – How Shreve Memorial Library Has Fallen


By Marion Marks  –Link to video Attempting to Close Meeting  Link to 2+Hours of Meeting

NOT LIBRARY - But symptomatic of Leadership!
NOT LIBRARY -BUT it’s Leadership!

It appears the mold, which has 30 years of well-documented history in the current downtown branch of Shreve a memorial Library, has permeated the administration as well as the board based upon the dysfunctional scheduled meeting March 31. It may as well have been an April Fool’s joke on citizens that board members were educated on both meeting protocol and public records responsibilities.

Somewhat shocking to visitors was that board member and public school librarian, Gail Griffin, attempted to close the meeting in executive session before the meeting even began. Fear that criticism would follow, led the call, and with good reason as four public comments each sounded out against the library’s cancelling of the Sunshine Forum during the national celebration of open government. Complaints were offered by local attorney John Settle, public activist, Willie Bradford, blogger and activist Jimmy Couvillion and myself. Yet the board and administration defended the decision to cancel the forum based on the failure to accurately represent the diversity of the community.

Gail-Sunshine-Close-Board-MeetingAttorney John Settle announced to Griffin and the board as a whole that if they attempted to improperly close the meeting to the public he would sue each member personally and as a board for violating public meeting requirements. The board attorney who was present informed Griffin that legally the board could not close the meeting to the public in the manner in which Griffin requested.

In complaining about the gender diversity of Read more


Census Bureau: Caddo Drops 2,204 in One Year


by Elliott Stonecipher

March 27, 2014

In the twelve-month period of July 1, 2012 through July 1, 2013, the Caddo Parish population lost -2,204 residents. Its population of 257,091 of July 1, 2012 dropped to 254,887 by July 1, 2013. The population drop erases gains registered since the 2010 Census, with the latest report showing 82 fewer parish residents as of July 1, 2013 than the 254,969 reported in the April 1, 2010 decennial head-count. Caddo is Louisiana’s 4th-largest parish by population, behind East Baton Rouge, Jefferson, and Orleans, in rank order.

Neighboring parishes in the Northwest Louisiana cluster show a mix of cumulative population gain and loss since the April 1, 2010 census. Bossier Parish’s population increased 6,844 to 123,823 (+5.9%), and DeSoto Parish gained 427 (+1.6%) residents during the multi-year period, now at 27,083.  Joining Caddo Parish in the population loss column are Webster Parish, having lost -529 residents (−1.3%) to 40,678, and Red River Parish, with a loss of -197 residents (−1.2%) to 8,894.

These population data are from the Census Bureau’s official population Estimates program. City data from the series are expected to be released in May.

The Caddo Parish population loss was foreshadowed by a report earlier this year, about which I wrote on February 2, which showed the Shreveport-Bossier City economy to Read more