Today there’s a piece by the Democrats (Ben Smith and Jonathan Martin) at POLITICO outlining the big strategy by President Obama’s re-election team.
In a move that will make some Democrats shudder, Obama’s high command has even studied former President George W. Bush’s 2004 takedown of Sen. John Kerry, a senior campaign adviser told POLITICO, for clues on how a president with middling approval ratings can defeat a challenger.
“Unless things change and Obama can run on accomplishments, he will have to kill Romney,” said a prominent Democratic strategist aligned with the White House.
The onslaught would have two aspects. The first is personal: Obama’s reelection campaign will portray the public Romney as inauthentic, unprincipled and, in a word used repeatedly by Obama’s advisers in about a dozen interviews, “weird.”